SEO, SEO Agency Melbourne, SEO Company Melbourne, SEO Consulting, SEO Experts

Search Engine Optimization: Common Misconceptions

SEO can be quite confusing if you are just starting to look into it. One of the common misconceptions about SEO that companies get is that a lot of business owners tend to think it is only about doing things within your website, as in making some changes to your Meta titles, creating Sitemaps etc.

While these are important aspects of doing SEO and ensuring that Google is aware of your website, it is very important to be realistic about what sort of industry you are in and if just on-site changes are going to help you rank.

local seo google maps

You see, Google being the sort of traffic-generator it is, is quite a competitive market for most industries. Businesses are very aware of the importance of being visible on Google and as such, they are all trying to get their websites on page 1. Hence, logic dictates that Google simply cannot make these decisions based on on-page factors alone, because they are just too easy to manipulate.

If you are looking for reliable and affordable SEO services in Melbourne for your small or medium sized business, A.P. Web Solutions can help! Search engine marketing is not just about getting traffic but making sure that traffic converts into what matters most for a business, which are leads and sales! A.P. Web Solutions is a specialist SEO agency that only works with businesses to increase their organic traffic. Read more about their services here.

Anyone with a website has full control over their site. It is incredibly easy to log in to your website and make some changes to the Meta Titles and Descriptions on your website. In fact, if you do some research, you may even go so far as to optimize images, create sitemaps, submit the sitemap to Google etc. However, once again, it is important to note that MOST of your competitors have probably ALSO done all of these things. See more information about how an SEO company can help you here.

So all things equal, you’re just on the same playing ground as your other serious competitors who have made the effort to optimize their websites. Call us for all your Melbourne SEO services needs.

Google full PNG

So now the question is, how does Google decide which business is better? Who does it trust?

Well, that is where REAL SEO comes into the picture. Things that are much difficult to engineer, like links, anchor text ratios, and balances, avoiding over-optimization, ensure links look natural and not forced and so on. Visit our SEO agency in Melbourne to find out how we can help you with your search engine optimization.

Ultimately, Google will trust your business if it sees that many other people are talking about your business and over a period of time, not just for a short amount of time, and then suddenly stop. This is why mass link building strategies no longer work and in fact, can severely hurt your website. If you want to learn more about the current state of the industry, check out this article.

As an SEO agency, our job is to ensure that the business looks like it is growing and expanding and advertising more. It is creating an impact in its local area and that is how Google will pick it up as a growing entity and reward it with more rankings and organic traffic.

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SEO, SEO Agency Melbourne, SEO Company Melbourne, SEO Consulting, SEO Experts, SEO News

State of SEO in 2018

How Difficult is Search Engine Optimization in 2018?

SEO is difficult, there is no doubt about it. The skill of moving websites in Google has become more and more tricky over the last few years. It is almost unbelievable that just 4-5 years ago, people used to be able to rank websites within a couple of weeks. Imagine that! Brand new websites on the first page of Google in just a few weeks for competitive keywords.

That is most certainly an impossible result to achieve these days for competitive keywords. As such, a lot of SEO consultants have moved on to other forms of digital marketing that offer more instant gratification, for the consultants and the clients. Who doesn’t want fast results?

That means, if you want organic traffic in 2018, you’re going to need patience. A LOT of patience!

SEO in 2018

Last year, we saw Google announce their vision of the future and want to move towards a mobile-only index. They are keeping their promise and this change is going to be rolled out in 2018 gradually. What does this mean exactly?

Google Mobile

It means that ALL websites will be ranked according to their mobile index, as that will soon be the ONLY index Google uses. You see, so far, Google has had 2 different indexes (or database of websites), one of the desktop and another for mobile and tablet devices. It would rank websites on desktop and mobile from their respective indexes. However, the change they are rolling out this year will see that ALL the rankings/websites are going to be pulled from its mobile index, regardless of whether the user is on a desktop computer or a mobile device.

Mobile Friendly Vs Mobile Optimized Websites: What is the Difference?

This is an important change for people who do not have mobile-optimized websites. Note that mobile friendly and mobile optimized are 2 very different things.

Google Search

A mobile-friendly website can just be mobile responsive, which means that the screen would stretch based on the resolution of the user’s screen.

However, mobile-optimized takes into consideration several other factors such as page loading speed on mobile devices, User Experience (UX). Search engine marketing experts MUST include this in their primary strategy to rank websites now. Hence, it is important that you consider the UX of your mobile users and ensure that your prospective clients and customers who are on mobile devices do not have any frustrations browsing your website that would make them want to leave the site.